Women Directly purchase or have a controlling influence in the purchase of 91% of all new homes. (Smith-Dahmer Associates, NAHB IBS) Taking a Woman-Centric approach means designing everything from ‘her’ perspective. At its core, it means understanding the female so innately that you can actually anticipate what she wants even before asking. We are dedicated to reducing stress both in the purchasing experience and in the home design. “Stress in her life is the #1 compelling theme for women.” (Mary Lou Quinlon in Just Ask a Woman)
Woman-Centric Home Plans A WOMAN-CENTRIC HOME PLAN HAS BEEN DESIGNED FOR THE WAY WOMEN ACTUALLY LIVE IN THEIR HOME.
After five years of market research, surveys and focus groups, we have implemented the advice and suggestions of women to give them the plans they really want. Storage is plentiful, relaxation areas are seamlessly integrated, places to entertain both formally and casually are available and much consideration is given to rooms that can be flexible as your family's needs change.
Buying and Building Experience
Since buying and building a new home can be a very stressful experience, we have redesigned our policies, procedures and systems for her convenience, not our own. From finding a home plan through moving in, we take the ‘stress’ out of stress-full and leave a ‘full’ and satisfying experience.
Products and Amenities in the Home
Woman-Centric builders re-evaluate the products and amenities in the home from her perspective. For example, products that are easy to clean or low maintenance give you back a little more of your time. Closet systems and organizational products help you gain control over your life. Quiet products and high performance air filters contribute to your overall well being.
